Many businesses are unsure if they need a social media marketer or if it's worth paying someone to "just go on Facebook or Instagram." So, here's what a social media marketer actually does:

- Conducts consumer research
- Manages a publishing calendar
- Schedules posts
- Curates content
- Monitors brand mentions and keywords
- Engages with customers and partners (replies to comments, questions, reviews, etc.)
- Evaluates analytics and plans next steps
- Follows up on connections and projects
- Runs experiments to optimize posts

Can you do all this? Are you trained to handle it? If not, you definitely need Artimization's social media marketing services.

Social media marketing requires multiple skills.

First, one should be good at listening, researching, communicating, and problem-solving. They need to handle conflicts well.

A good social media marketer is also a good storyteller. In a survey, only 24% had degrees in marketing, business, or advertising, while 50% had degrees in English, literature, public relations, or journalism. They excel due to their word choice, engaging responses, and strategic thinking.

They should be able to read, interpret, and present data. With social listening and Big Data being key, understanding numbers is crucial.

Buffer conducted a study that answered this question precisely:

- **Twitter**: 3 times per day. Engagement drops slightly after the third tweet.
- **Facebook**: 2 times per day at most. Engagement drops significantly after that.
- **LinkedIn**: 1 time per day. 20 posts per month (1 per weekday) reaches 60% of your audience.
- **Google+**: 3 times per day. More frequent posts lead to more activity; less frequent posts can reduce traffic by up to 50%.
- **Pinterest**: 5 times per day or more. More posts lead to higher growth.
- **Instagram**: 1.5 times per day or more. Major brands post 1.5 times per day, with no drop in engagement for posting more.
- **Blog**: 2 times per week. Increasing from 3-5 posts per month to 6-8 doubles leads.